Levi Strauss & Co. - Redefine B2B Customer Experience
Role: UI/UX Designer
Supriya Kulkarni ,
Project Overview
Levi Strauss & Co. embarked on a multi-phased journey of B2B digitalization. The intent was to create a B2B digital e-commerce platform that could scale globally with multiple brands, customer segments, languages and currencies, and integrate seamlessly with SAP ECC to provide customers easy access to up-to-date product order status, pricing and inventory information.
​
Challenges
Levi Strauss & Co. needed assistance with phase 2 expansion of the platform in the US marketplace without disrupting phase 1 deployment in Europe. The design and deployment had to be delivered on time, blending multiple development models with agile and waterfall methodology. Design changes and critical feedback from businesses and customers across sprints were incorporated into the solution.
​
Levi Strauss & Co. wanted user experience and systems architecture to be consistent, to support a single global platform. It sought consistent and seamless design of the user experience and user interface across business processes and screens, across multiple form factors-from tablets to desktops, and multiple languages. Also, Levi Strauss & Co. wanted to transition US wholesale customers from the old online solution to the new platform, using a rapid adoption approach without disrupting daily sales.
Solution
Wipro as a strategic partner, worked with the Levi Strauss & Co. team to help enhance and deploy the second phase of the B2B digital platform for the US marketplace. Wipro extended and delivered the Hybris B2B platform in addition to offering support for integration of backend SAP AFS ERP and master data management platforms.
​
As a strategic partner, Wipro brought an efficient delivery management model that blended agile methodology with waterfall for backend ECC integration. Wipro leveraged and augmented the Hybris base solution for the US marketplace thus keeping the platform scalable for global deployment.
​
I as a part of Wipro was also responsible for the functional, regression and test automation activities, to allow efficient sprint and system-integration testing. The Wipro test team executed over a thousand manual and automated test cases to validate and ensure that the system was ready for production. Today, Levi Strauss & Co. leverages Wipro’s Hybris production support expertise to manage the platform running across US and Europe in 21 countries, 14 languages, and 11 different currencies.
Key Design Features
Multi branded site for Levi and Docker
Category assortments specific to customer types
Easy & intuitive buying experience
Multiple language support
Catalog browsing across multiple product facets
At once replenishment ordering capabilities
Cross-sell to support marketing strategy
Real-time product availability and pricing
Works across multiple browsers and platform or devices
Waitlist functionality for out of stock items
Order trough multiple payment methods
Business Impact
The B2B digital platform delivers a modern B2C feel with an intuitive buying experience for non-EDI wholesale accounts. This integrated platform provides near real-time information on product, price, and availability to customers in an always-on environment. This helped improve
throughput and business velocity. These features have increased engagement with the brand and encouraged customers to move into a self-service purchasing experience allowing for increased sales volumes.
Website Design
Thank You for reading so far
Any suggestions will be always welcomed here